Ram Sales Increase Attributed to Super Bowl Ad

At James Hodge Motor Company we know we have all seen the touching Ram Super Bowl commercial. Just in case anyone in the McKinney, Sherman and Greenville TX area missed it, we don't know how you could, we will briefly fill you in.

The commercial in which new Ram trucks were used to highlight the important job of the American farmer had a lot of emotional impact on viewers. The automaker believes this emotional connection that viewers from the McKinney, Sherman and Greenville TX area and beyond have developed with the brand following the debut of the commercial have had a lot to do with the increase in new Ram sales.

"I receive letters every day from loyal customers of the competition thanking us for doing that spot and saying that they are considering the [RAM]," shares Olivier Francois the CMO for Chrysler. This statement backs up the assumption that the commercial was indeed a success.1

"The year of the farmer" as Chrysler is calling it has seen a 15 percent sales increase in the first quarter when compared to the numbers from last year. James Hodge Motor Company thinks that the large donation to the National FFA Organization, which was previously called the Future Farmers of America, also played a part in increasing sales. When Ram showed how important farmers were and then showed their loyalty and support for farmers it resulted in viewers wanting to show their support for Ram.

All that said, we believe the commercial was just as successful in selling new Ram trucks as we are at making our customers happy. Stop in and visit our new and used car dealership at to see just what we mean. We can provide a Ram lease or car loan to help make your new truck purchase affordable. We look forward to helping McKinney, Sherman and Greenville TX area drivers find the perfect new or used car for them!


Source: 1 http://www.forbes.com/sites/dalebuss/2013/04/30/chrysler-harvests-ram-sales-gain-via-super-bowl-farmer-ad/

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